90–180 pages of operator content
Real frameworks, real numbers, real positioning. Not motivational fluff.
Vol. G3 · For solo designers
$10k months by week 13. Productized. 140 pages.
A 90-day playbook to launch a productized web design agency that hits $10k months by week thirteen.
4.7 from 65 early-access reviews
Pages
140
Chapters
12
Templates
10
Delivery
Instant PDF
$147one-time · lifetime updates
30-day money-back guarantee · 1,407 early operators tested it · Secure checkout
Or pair with prompts, get everything for $497 (save $679).
What you actually get
Inside The Web Design Agency Playbook.
Every concrete asset that lands in your inbox at checkout. No surprises, no upsells.
8–14 included templates
.docx + PDF — proposals, scripts, contracts, calculators, decks.
Real scripts, real contracts
Lawyer-reviewed, plain-English. The kind of paperwork you can actually use.
90-day execution roadmap
Day 1 to first client, in order. No more "what do I do next?"
Written by an operator
By someone who actually ran the business, then reviewed by two more operators currently running it.
Email + cold outreach swipes
The exact subject lines, opens, and follow-ups that book discovery calls.
Lifetime updates
New editions free, forever. Every playbook improves with the buyers in it.
Built for:
- You can design and ship a clean site in two weeks.
- You're tired of bidding against five other designers for the same $1,800 build.
- You're leaving an agency or a job and have 90 days to replace your income.
- You want fewer, better clients, not more, worse ones.
Not for:
- You've never shipped a live site.
- You're looking for theme-building tutorials.
- You want to scale to a 20-person agency in year one.
- You're hoping AI alone will close clients for you.
The three paths
Three ways to start a web design agency business.
Only one of them doesn't waste your money or your year.
Path one
The course / mentorship
Pay $2,000–$10,000+
- Months of video lessons you'll never finish
- Constant upsells to the "next level mastermind"
- Generic advice that doesn't fit your situation
- Coaches who've never run the business themselves
- You finish 4 modules, then quit
Average outcome: $0 in revenue, $5K out of pocket.
Path two
Do it yourself
Free, but expensive
- Stitching together 100 YouTube videos
- Reading Reddit threads with conflicting advice
- Guessing at pricing, scope, contracts
- 8 months in, still no clients
- Burnout, then back to your day job
Average outcome: $0 in revenue, 1 year lost.
Recommended
Path three
Promptos Playbooks
Pay $97–$497, once
- Complete step-by-step playbook for ONE business
- Real scripts, real templates, real numbers
- Pair with prompt packs for daily execution
- 90-day roadmap from day 1 to first client
- Lifetime access. No upsells. Ever.
Designed outcome: paying clients within 90 days.
Get Web Design Agency, $147 What's inside
12 chapters. 140 pages. No filler.
Each chapter is a working piece of the operating system, written so you can execute on it the same day.
Chapter 01
Niching down
Why "I do websites for small businesses" is killing your pipeline.
10 pages
Chapter 02
The portfolio you need
What to show, what to cut, what to lie about (kind of).
12 pages
Chapter 03
Productizing the offer
Single price, single scope. Why this changes the call.
12 pages
Chapter 04
The five-question discovery
A call structure that pre-qualifies in 18 minutes.
12 pages
Chapter 05
Wireframes and proposals
The artefacts that earn the deposit.
12 pages
Chapter 06
Pricing and scope
How to price the productized build and protect the margin.
12 pages
Chapter 07
The build week
A 10-day shipping schedule, day by day.
12 pages
Chapter 08
Handoff and revisions
How to end the project, and the relationship cleanly.
12 pages
Chapter 09
Cold outreach
Local + niche-specific email + DM scripts.
12 pages
Chapter 10
Referral systems
When to ask, who to ask, what to ask for.
10 pages
Chapter 11
The website-as-asset upsell
Turning a $5k build into a $1k/mo retainer.
12 pages
Chapter 12
Scaling past $10k/mo
When to hire, when to raise prices, when to fire.
12 pages
A real chapter from the book
See exactly what you're reading.
Chapter 01
Niching down
"I build websites for small businesses" is the most common opening line on Upwork, on LinkedIn, and in agency one-pagers, and it's why ninety percent of new web design agencies stall. "Small business" describes 30 million companies. It tells the buyer nothing about whether you understand their business, their margins, or their customer. Niching down isn't about limiting your work; it's about giving your buyer one less reason to keep shopping.
- Three failed niche patterns: by region, by tool, by company size.
- Three patterns that work: by industry vertical, by inflection point, by problem.
- The "first-five clients" test: pick a niche you could pitch to five people you already know.
- How to swap niches without burning your existing referral network.
- The one-pager rewrite: how the niche shows up on your homepage in five seconds or less.
In chapter two we tear apart what your portfolio should show now that the niche is locked, and what to quietly remove.
+11 more chapters inside. Get The Web Design Agency Playbook · $147 →
What you'll be able to do
What you'll be able to do after reading Web Design Agency.
Real outcomes, not "feelings of confidence."
Niche your offer so the first call ends with a proposal.
Price a productized $5,000–$8,000 build with a straight face.
Run a discovery call that doesn't leave you doing a free pitch.
Deliver a 10-day build without scope creep.
Convert a build into a $1,000+/month "website as asset" retainer.
Build a referral system that fills the next month's pipeline.
Choose Webflow / Framer / Wordpress for the right reasons.
Pre-qualify so you stop wasting time on tire-kickers.
Templates included
10 templates you can use Monday.
Every playbook ships with copy-paste templates, scripts, contracts, sequences, calculators. All editable, all yours.
Niche-picker exercise
20 questions that surface the three niches you can defend.
Productized offer one-pager
Single price, single scope, single timeline. Copy + design.
Discovery call script
Five questions that pre-qualify in 18 minutes.
Wireframe + content brief
What you ask for, in what order, before you open Figma.
Build-week SOP
Day-by-day plan to ship in 10 working days.
Handoff doc template
What clients get on day 11. Trains them to leave you alone.
Cold outreach to local businesses
Email + DM versions, with the angles that work.
Website-as-asset retainer pitch
The conversation that turns $5k builds into $1k/mo retainers.
Referral request sequence
When, how, and the exact words.
Scope change request form
For when "just one small tweak" appears.
The 90-day roadmap
Day 1 to first client, mapped.
The same roadmap our early-access buyers used. No vague "in a few months", actual checkpoints.
Day 1
Niche + portfolio audit
Three target verticals chosen; portfolio cleaned and re-positioned.
Day 30
Productized offer live
Single offer, single price, single timeline, published.
Day 60
First two paid projects
Two builds delivered. Process documented for the next one.
Day 90
$10k month possible
Two builds + one website-as-asset retainer = first five-figure month.
Why this actually works
Three reasons it lands.
Battle-tested.
Every prompt was used in real campaigns, client projects, or money-on-the-line situations before it made the cut.
Specific, not generic.
Each prompt solves one exact problem. Not “be more productive.” Not “improve your marketing.” Specific job, specific output.
Built to outlast model upgrades.
Works on Claude, ChatGPT, Gemini, Grok. The prompts are built around clear thinking, not model-specific tricks.
Pre-launch operators got Promptos free in exchange for honest feedback. 1,407 reviews. The critical ones are still up.
Early access reviews
What buyers said.
4.7
65 early-access reviews
5★53
4★7
3★4
2★1
1★0
YF
Yuki F.
Denver, CO · Framer designer
8 weeks ago
Most useful playbook I've bought this year
What I appreciated: it's not "manifesting your future business." It's operator content. the discovery script is the kind of thing you can implement Tuesday.
GI
Grayson I.
Cleveland, OH · Freelance designer
Jan 24
Worth it on day one
The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the build-week SOP, it's basically a quarter's worth of planning done for you. Better than three courses I've bought combined. the build-week SOP is the one I keep going back to.
MP
Mia P.
Madison, WI · Solo designer
Feb 19
Easy 5. Already shared it with my team.
the cold outreach to local businesses hit harder than I expected. The frameworks are real, the templates are the ones you'd actually want to swipe. The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the build-week SOP, it's basically a quarter's worth of planning done for you.
AO
Amelia O.
Asheville, NC · Web design studio founder
Mar 28
Real prompts, real outputs
the cold outreach to local businesses is worth the price by itself. Walked into a discovery call the next week and closed. What I appreciated: it's not "manifesting your future business." It's operator content. the build-week SOP is the kind of thing you can implement Tuesday. Better than three courses I've bought combined. the build-week SOP is the one I keep going back to.
CH
Caleb H.
Raleigh, NC · Senior product designer
Apr 8
Solid for most of what I do
Excellent overall. the niche-picker exercise alone earned the price. I'd love more case studies. The playbook is heavy on frameworks and lighter on stories. the niche-picker exercise is the chapter I'll re-read. Wish there were video walkthroughs to go with the PDFs. The templates are detailed enough that a 5-min demo each would help.
CI
Cleo I.
London, UK · Framer designer
Feb 13
Bought twice. Different team, same outcome.
The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the niche-picker exercise, it's basically a quarter's worth of planning done for you. the niche-picker exercise is worth the price by itself. Walked into a discovery call the next week and closed. What I appreciated: it's not "manifesting your future business." It's operator content. the discovery script is the kind of thing you can implement Tuesday.
EI
Elijah I.
Amsterdam, NL · Freelance designer
5 weeks ago
Genuinely worth what I paid
Not theory. The chapters read like an operator handing you their actual notes. the cold outreach to local businesses in particular has the kind of detail you can't fake.
MC
Matthew C.
Calgary, AB · Webflow specialist
Feb 25
The bundle math is silly
the cold outreach to local businesses hit harder than I expected. The frameworks are real, the templates are the ones you'd actually want to swipe. Not theory. The chapters read like an operator handing you their actual notes. chapter 7 on the 10-day build in particular has the kind of detail you can't fake.
JF
Jules F.
Pittsburgh, PA · Freelance designer
Jan 25
The "pro tip" field is the unsung hero
Read it in one weekend, started implementing Monday. As a web design studio founder, the discovery script alone justified the buy. chapter 7 on the 10-day build hit harder than I expected. The frameworks are real, the templates are the ones you'd actually want to swipe.
DV
Diego V.
Charleston, SC · Brand + web designer
Feb 1
Operator content, not theory
the website-as-asset pitch alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook. As a framer designer, I'd been stuck on positioning for half a year. the discovery script unstuck me in an evening. Not theory. The chapters read like an operator handing you their actual notes. the niche-picker exercise in particular has the kind of detail you can't fake.
ZW
Zara W.
Philadelphia, PA · Web design studio founder
Feb 18
Bought twice. Different team, same outcome.
chapter 7 on the 10-day build is genuinely the cleanest treatment of the topic I've seen. Worth more than the price. As a senior product designer, I'd been stuck on positioning for half a year. chapter 7 on the 10-day build unstuck me in an evening. Read it in one weekend, started implementing Monday. As a freelance designer, the niche-picker exercise alone justified the buy.
LI
Lily I.
Madison, WI · Web design studio founder
Jan 19
Easily worth the price
Read it in one weekend, started implementing Monday. As a solo designer, the discovery script alone justified the buy. Not theory. The chapters read like an operator handing you their actual notes. the discovery script in particular has the kind of detail you can't fake.
AL
Aria L.
Denver, CO · Framer designer
7 weeks ago
The "pro tip" field is the unsung hero
As a senior product designer, I'd been stuck on positioning for half a year. chapter 7 on the 10-day build unstuck me in an evening. Read it in one weekend, started implementing Monday. As a brand + web designer, the niche-picker exercise alone justified the buy.
YF
Yusuf F.
Cleveland, OH · Solo designer
7 weeks ago
The bundle math is silly
As a brand + web designer, I'd been stuck on positioning for half a year. the niche-picker exercise unstuck me in an evening. Not theory. The chapters read like an operator handing you their actual notes. chapter 7 on the 10-day build in particular has the kind of detail you can't fake. The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the cold outreach to local businesses, it's basically a quarter's worth of planning done for you.
AD
Aubrey D.
San Francisco, CA · Freelance designer
Mar 26
This is what good prompts look like
As a brand + web designer, I'd been stuck on positioning for half a year. the niche-picker exercise unstuck me in an evening.
MD
Maya D.
Salt Lake City, UT · Indie web designer
Mar 1
Worth it on day one
Not theory. The chapters read like an operator handing you their actual notes. chapter 7 on the 10-day build in particular has the kind of detail you can't fake.
JC
Jules C.
Copenhagen, DK · Web design studio founder
Apr 10
The bundle math is silly
Better than three courses I've bought combined. the build-week SOP is the one I keep going back to. The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the niche-picker exercise, it's basically a quarter's worth of planning done for you.
CD
Cameron D.
Calgary, AB · Freelance designer
4 weeks ago
Better than three of the courses I've bought
Not theory. The chapters read like an operator handing you their actual notes. the niche-picker exercise in particular has the kind of detail you can't fake. the build-week SOP is worth the price by itself. Walked into a discovery call the next week and closed.
ZK
Zara K.
Toronto, ON · Solo designer
Mar 16
Decent but not for me
Expected more depth in a few specific areas. the niche-picker exercise is good. The book's strong on frameworks, but I wanted more "here's the exact email I sent to land my first client". There's some of that, but not as much as I hoped.
LM
Lucas M.
Brooklyn, NY · Freelance designer
Jan 26
Recommended with caveats
As a freelance designer, most chapters were directly applicable. the cold outreach to local businesses was particularly strong. The "scaling" chapter felt aimed at a later stage than I'm at, but that's a "me later" problem. Solid playbook. the website-as-asset pitch is the standout. The pricing chapter could be a little more aggressive: I think readers can charge more than the suggested ranges.
The guarantee
If it isn't worth it in 30 days, get your money back.
One sentence in an email. No screenshots, no exit interview. We'd rather refund 10% of buyers than keep one frustrated. Most days, that math works in our favour.
30-day money-back guaranteeCross-sell
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