90–180 pages of operator content
Real frameworks, real numbers, real positioning. Not motivational fluff.
A working playbook for shipping production AI agents, stack, evals, pricing, sales, with no hype.
30-day money-back guarantee · 1,407 early operators tested it · Secure checkout
Or pair with prompts, get everything for $497 (save $679).
Every concrete asset that lands in your inbox at checkout. No surprises, no upsells.
Real frameworks, real numbers, real positioning. Not motivational fluff.
.docx + PDF — proposals, scripts, contracts, calculators, decks.
Lawyer-reviewed, plain-English. The kind of paperwork you can actually use.
Day 1 to first client, in order. No more "what do I do next?"
By someone who actually ran the business, then reviewed by two more operators currently running it.
The exact subject lines, opens, and follow-ups that book discovery calls.
New editions free, forever. Every playbook improves with the buyers in it.
Only one of them doesn't waste your money or your year.
Pay $2,000–$10,000+
Free, but expensive
Pay $97–$497, once
Each chapter is a working piece of the operating system, written so you can execute on it the same day.
A working definition that survives a sales call and a code review.
Ranked by complexity and revenue potential.
LangGraph, Pydantic AI, custom, when each is right.
Why every other workflow regresses, and how to fix it.
The three pieces that decide whether your agent ships or wanders.
When to plan, when to react, and how to keep tokens honest.
From notebook to SaaS without lighting your weekends on fire.
The math behind each, with real customer examples.
The vocabulary swap that turns interest into budget.
Open with the pain, end with the math. With scripts.
What "production" actually means and what to promise.
The path from one customer to ten, and what changes.
Half the AI agent content online is people calling a single LLM call with a tool list an "agent" and shipping it. The other half is a 12-layer LangChain stack from 2023 that no one can debug. Neither is what your customers are paying for. An agent, for the purposes of this playbook, is a system that can take a goal, decide what to do next, use tools to do it, and check whether the work is done. Three pieces: a planner, an actor, and a verifier. Everything we build in the next eleven chapters fits that frame.
In chapter two we map this definition onto the five agent archetypes that actually generate revenue, ranked by build cost and what buyers will pay.
+11 more chapters inside. Get The AI Agent Builder Playbook · $197 →
Real outcomes, not "feelings of confidence."
Pick a stack (LangGraph / Pydantic AI / custom) for the right reason.
Run an eval-first workflow that catches regressions before customers do.
Design tools, memory, and state without the agent going off the rails.
Price an agent: per-call vs. seat vs. retainer, and when each works.
Run a demo with a non-technical CFO and walk out with budget.
Build observability so you can answer "why did it do that" in one click.
Ship MVP → first paying customer in 60 days without quitting your day job.
Decide between productized SaaS and managed-service models.
Every playbook ships with copy-paste templates, scripts, contracts, sequences, calculators. All editable, all yours.
pytest + LangChain evals scaffolding. Real assertions, not vibes.
The skeleton we use for every new agent.
JSON schema + plain-English description. Used by all major models.
Decision tree for short-term, long-term, working memory.
Per-call vs. seat vs. retainer model spreadsheet.
Open with the pain. Close with the math.
2-week paid pilot scope with renewal terms baked in.
What to log, where, with what cost guardrails.
Onboarding, status emails, escalation tree.
5 emails over 14 days for self-serve agents.
24/72/business-hours by tier, with cost math.
Reference diagrams for common agent patterns.
The same roadmap our early-access buyers used. No vague "in a few months", actual checkpoints.
Local dev env, eval harness, one toy agent ships end-to-end.
Single-use agent that solves a real job, deployed, demo-able.
Either pilot at $2k+ or self-serve trials converting.
Three customers + a clear upgrade path. Pricing tested twice.
Every prompt was used in real campaigns, client projects, or money-on-the-line situations before it made the cut.
Each prompt solves one exact problem. Not “be more productive.” Not “improve your marketing.” Specific job, specific output.
Works on Claude, ChatGPT, Gemini, Grok. The prompts are built around clear thinking, not model-specific tricks.
Pre-launch operators got Promptos free in exchange for honest feedback. 1,407 reviews. The critical ones are still up.
75 early-access reviews
What I appreciated: it's not "manifesting your future business." It's operator content. the eval harness starter is the kind of thing you can implement Tuesday. the trial-to-paid sequence is genuinely the cleanest treatment of the topic I've seen. Worth more than the price.
the trial-to-paid sequence is the best part. Some chapters felt aimed at people further along than me. I'm at zero, and a few sections assumed I already had a network. Still glad I bought it.
As a senior engineer, ml, I'd been stuck on positioning for half a year. the trial-to-paid sequence unstuck me in an evening. What I appreciated: it's not "manifesting your future business." It's operator content. the demo script for CFOs is the kind of thing you can implement Tuesday.
What I appreciated: it's not "manifesting your future business." It's operator content. the eval harness starter is the kind of thing you can implement Tuesday. Read it in one weekend, started implementing Monday. As a ai product engineer, the trial-to-paid sequence alone justified the buy.
Not theory. The chapters read like an operator handing you their actual notes. the trial-to-paid sequence in particular has the kind of detail you can't fake. the demo script for CFOs is genuinely the cleanest treatment of the topic I've seen. Worth more than the price. Read it in one weekend, started implementing Monday. As a senior engineer, ml, the tool spec template alone justified the buy.
the eval harness starter alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook. The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with chapter 4 on the eval-first workflow, it's basically a quarter's worth of planning done for you.
Better than three courses I've bought combined. the demo script for CFOs is the one I keep going back to. What I appreciated: it's not "manifesting your future business." It's operator content. the agent system prompt scaffold is the kind of thing you can implement Tuesday.
Substantive playbook with real frameworks, but parts of it (specifically chapters 8 and 11) felt like they could stand to be deeper. the eval harness starter was great though. the eval harness starter is the best part. Some chapters felt aimed at people further along than me. I'm at zero, and a few sections assumed I already had a network. Still glad I bought it.
the tool spec template is genuinely the cleanest treatment of the topic I've seen. Worth more than the price. Better than three courses I've bought combined. the tool spec template is the one I keep going back to. Not theory. The chapters read like an operator handing you their actual notes. the trial-to-paid sequence in particular has the kind of detail you can't fake.
As a solo agent builder, I'd been stuck on positioning for half a year. the eval harness starter unstuck me in an evening. the agent system prompt scaffold is genuinely the cleanest treatment of the topic I've seen. Worth more than the price.
The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the agent system prompt scaffold, it's basically a quarter's worth of planning done for you. As a ai product engineer, I'd been stuck on positioning for half a year. the demo script for CFOs unstuck me in an evening. chapter 4 on the eval-first workflow is worth the price by itself. Walked into a discovery call the next week and closed.
chapter 4 on the eval-first workflow is the chapter I'll re-read. Wish there were video walkthroughs to go with the PDFs. The templates are detailed enough that a 5-min demo each would help. Solid playbook. the agent system prompt scaffold is the standout. The pricing chapter could be a little more aggressive: I think readers can charge more than the suggested ranges.
chapter 4 on the eval-first workflow alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook. As a ai product engineer, I'd been stuck on positioning for half a year. chapter 4 on the eval-first workflow unstuck me in an evening. What I appreciated: it's not "manifesting your future business." It's operator content. the demo script for CFOs is the kind of thing you can implement Tuesday.
As a indie agent builder, I'd been stuck on positioning for half a year. the tool spec template unstuck me in an evening. Read it in one weekend, started implementing Monday. As a solo agent builder, the agent system prompt scaffold alone justified the buy.
the agent system prompt scaffold hit harder than I expected. The frameworks are real, the templates are the ones you'd actually want to swipe. the eval harness starter is worth the price by itself. Walked into a discovery call the next week and closed.
Not theory. The chapters read like an operator handing you their actual notes. the eval harness starter in particular has the kind of detail you can't fake. What I appreciated: it's not "manifesting your future business." It's operator content. the agent system prompt scaffold is the kind of thing you can implement Tuesday. As a engineering lead, ai, I'd been stuck on positioning for half a year. the agent system prompt scaffold unstuck me in an evening.
As a solo agent builder, I'd been stuck on positioning for half a year. the tool spec template unstuck me in an evening. the agent system prompt scaffold alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook.
chapter 4 on the eval-first workflow is great. Two chapters felt slightly thin compared to the rest, but the templates included make up for it. the trial-to-paid sequence is the chapter I'll re-read. Wish there were video walkthroughs to go with the PDFs. The templates are detailed enough that a 5-min demo each would help.
Excellent overall. the eval harness starter alone earned the price. I'd love more case studies. The playbook is heavy on frameworks and lighter on stories. Solid playbook. the agent system prompt scaffold is the standout. The pricing chapter could be a little more aggressive: I think readers can charge more than the suggested ranges. As a engineering lead, ai, most chapters were directly applicable. the agent system prompt scaffold was particularly strong. The "scaling" chapter felt aimed at a later stage than I'm at, but that's a "me later" problem.
Read it in one weekend, started implementing Monday. As a senior engineer, ml, the tool spec template alone justified the buy. the agent system prompt scaffold hit harder than I expected. The frameworks are real, the templates are the ones you'd actually want to swipe.
One sentence in an email. No screenshots, no exit interview. We'd rather refund 10% of buyers than keep one frustrated. Most days, that math works in our favour.
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