90–180 pages of operator content
Real frameworks, real numbers, real positioning. Not motivational fluff.
How to charge $200/hr (or $5k packages) for the work you already do, with the templates and outreach to fill your calendar.
30-day money-back guarantee · 1,407 early operators tested it · Secure checkout
Or pair with prompts, get everything for $497 (save $679).
Every concrete asset that lands in your inbox at checkout. No surprises, no upsells.
Real frameworks, real numbers, real positioning. Not motivational fluff.
.docx + PDF — proposals, scripts, contracts, calculators, decks.
Lawyer-reviewed, plain-English. The kind of paperwork you can actually use.
Day 1 to first client, in order. No more "what do I do next?"
By someone who actually ran the business, then reviewed by two more operators currently running it.
The exact subject lines, opens, and follow-ups that book discovery calls.
New editions free, forever. Every playbook improves with the buyers in it.
Only one of them doesn't waste your money or your year.
Pay $2,000–$10,000+
Free, but expensive
Pay $97–$497, once
Each chapter is a working piece of the operating system, written so you can execute on it the same day.
Three patterns that turn vague skills into paid offers.
How to land them from your existing network.
Sell outcomes, not hours.
Why your price keeps you small.
A structure that builds trust and books work.
The cadence that makes them want a second project.
The five-email sequence that books calls without paid ads.
The two questions that fill your pipeline.
When to launch one, what to charge, how to deliver.
Turn a workshop into a $497 product. Or a $2,997 cohort.
The pitch that converts a project to a year.
The four levers that let you grow without hours.
"I help founders be more productive" is the kind of niche that gets you no clients, even with a perfect website. Buyers don't hire generalists, they hire someone who can describe their problem before they can. A working coaching/consulting niche has three traits: a specific audience, a specific transformation, and a specific timeline. Three things, none vague.
In chapter two we focus on the first three clients, almost always from your existing network, and how to land them in 30 days without sounding desperate.
+11 more chapters inside. Get The Coaching/Consulting Playbook · $147 →
Real outcomes, not "feelings of confidence."
Niche so a buyer can place you within 5 seconds.
Package a $2,000–$5,000 outcome (not an hourly rate).
Run a discovery call without sounding like a script.
Pre-qualify so 50% of calls end in a signed proposal.
Build a 90-day client engagement that ends in a referral.
Productize your IP so 1:1 can become 1:many.
Pitch an annual contract without it feeling like a hard sell.
Decide between coaching, consulting, and productized advisory.
Every playbook ships with copy-paste templates, scripts, contracts, sequences, calculators. All editable, all yours.
Find the intersection of your skill, your audience, and price.
$2k / $5k / $10k versions of the same engagement.
12 questions, 7 listening cues.
The exact sequence for warm-cold reach.
Outcome, scope, milestones, terms.
Welcome email, kickoff doc, expectations.
The two-question email that surfaces problems early.
When + how, with the exact words.
Take 1:1 to 1:many without losing intimacy.
The conversation that converts a project to a year.
Turn a workshop into a $497 product.
The same roadmap our early-access buyers used. No vague "in a few months", actual checkpoints.
One audience, one transformation, one price.
Cold + warm outreach booked. Discovery script polished.
One client onboarded. Process documented for client #2.
Three clients or one 1-many program. Referrals starting.
Every prompt was used in real campaigns, client projects, or money-on-the-line situations before it made the cut.
Each prompt solves one exact problem. Not “be more productive.” Not “improve your marketing.” Specific job, specific output.
Works on Claude, ChatGPT, Gemini, Grok. The prompts are built around clear thinking, not model-specific tricks.
Pre-launch operators got Promptos free in exchange for honest feedback. 1,407 reviews. The critical ones are still up.
55 early-access reviews
the outcome-based packaging template is the best part. Some chapters felt aimed at people further along than me. I'm at zero, and a few sections assumed I already had a network. Still glad I bought it. Substantive playbook with real frameworks, but parts of it (specifically chapters 8 and 11) felt like they could stand to be deeper. the outcome-based packaging template was great though.
As a consultant, I'd been stuck on positioning for half a year. the discovery call script unstuck me in an evening. the cold outreach sequence is genuinely the cleanest treatment of the topic I've seen. Worth more than the price.
Better than three courses I've bought combined. the outcome-based packaging template is the one I keep going back to. The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the discovery call script, it's basically a quarter's worth of planning done for you.
the cold outreach sequence alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook. the cold outreach sequence is genuinely the cleanest treatment of the topic I've seen. Worth more than the price.
As a founder, coaching practice, I'd been stuck on positioning for half a year. the proposal template unstuck me in an evening. Not theory. The chapters read like an operator handing you their actual notes. the proposal template in particular has the kind of detail you can't fake.
As a executive coach, I'd been stuck on positioning for half a year. the discovery call script unstuck me in an evening. Read it in one weekend, started implementing Monday. As a leadership coach, chapter 9 on group programs alone justified the buy.
The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the proposal template, it's basically a quarter's worth of planning done for you. Better than three courses I've bought combined. the proposal template is the one I keep going back to.
the proposal template is genuinely the cleanest treatment of the topic I've seen. Worth more than the price. the proposal template is worth the price by itself. Walked into a discovery call the next week and closed.
Read it in one weekend, started implementing Monday. As a solo consultant, the cold outreach sequence alone justified the buy. Not theory. The chapters read like an operator handing you their actual notes. the cold outreach sequence in particular has the kind of detail you can't fake. the cold outreach sequence is worth the price by itself. Walked into a discovery call the next week and closed.
Read it in one weekend, started implementing Monday. As a solo consultant, the discovery call script alone justified the buy. The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the productized IP outline, it's basically a quarter's worth of planning done for you.
As a career coach, I'd been stuck on positioning for half a year. the productized IP outline unstuck me in an evening.
the discovery call script alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook. Not theory. The chapters read like an operator handing you their actual notes. the cold outreach sequence in particular has the kind of detail you can't fake.
The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the cold outreach sequence, it's basically a quarter's worth of planning done for you. the productized IP outline is worth the price by itself. Walked into a discovery call the next week and closed.
The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with chapter 9 on group programs, it's basically a quarter's worth of planning done for you. the proposal template is worth the price by itself. Walked into a discovery call the next week and closed.
Better than three courses I've bought combined. the cold outreach sequence is the one I keep going back to. What I appreciated: it's not "manifesting your future business." It's operator content. the proposal template is the kind of thing you can implement Tuesday.
Better than three courses I've bought combined. chapter 9 on group programs is the one I keep going back to.
As a performance coach, I'd been stuck on positioning for half a year. the discovery call script unstuck me in an evening.
The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the proposal template, it's basically a quarter's worth of planning done for you. Not theory. The chapters read like an operator handing you their actual notes. the productized IP outline in particular has the kind of detail you can't fake.
Solid playbook. the discovery call script is the standout. The pricing chapter could be a little more aggressive: I think readers can charge more than the suggested ranges. Excellent overall. the cold outreach sequence alone earned the price. I'd love more case studies. The playbook is heavy on frameworks and lighter on stories. the outcome-based packaging template is the chapter I'll re-read. Wish there were video walkthroughs to go with the PDFs. The templates are detailed enough that a 5-min demo each would help.
the discovery call script alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook. Better than three courses I've bought combined. chapter 9 on group programs is the one I keep going back to.
One sentence in an email. No screenshots, no exit interview. We'd rather refund 10% of buyers than keep one frustrated. Most days, that math works in our favour.
30-day money-back guaranteeOperators who buy this usually pair it with one of these.