90–180 pages of operator content
Real frameworks, real numbers, real positioning. Not motivational fluff.
Vol. G4 · For first-time makers
Ship a $97-$297 digital product in 90 days. Without quitting your job.
How to find, ship, and sell a $97–$297 digital product in 90 days without quitting your job.
4.7 from 55 early-access reviews
Pages
90
Chapters
12
Templates
8
Delivery
Instant PDF
$97one-time · lifetime updates
30-day money-back guarantee · 1,407 early operators tested it · Secure checkout
Or pair with prompts, get everything for $497 (save $679).
What you actually get
Inside The Digital Products Playbook.
Every concrete asset that lands in your inbox at checkout. No surprises, no upsells.
8–14 included templates
.docx + PDF — proposals, scripts, contracts, calculators, decks.
Real scripts, real contracts
Lawyer-reviewed, plain-English. The kind of paperwork you can actually use.
90-day execution roadmap
Day 1 to first client, in order. No more "what do I do next?"
Written by an operator
By someone who actually ran the business, then reviewed by two more operators currently running it.
Email + cold outreach swipes
The exact subject lines, opens, and follow-ups that book discovery calls.
Lifetime updates
New editions free, forever. Every playbook improves with the buyers in it.
Built for:
- You've already got an audience (any size) and want to package what you know.
- You don't want to run a service business or build SaaS.
- You can write or design and want to package it once, sell it many times.
- You've started three products and finished none.
Not for:
- You're looking for "passive income" hacks.
- You have no audience and don't want to build one.
- You expect a $50k product with no validation work.
- You won't do five social posts to support a launch.
The three paths
Three ways to start a digital products business.
Only one of them doesn't waste your money or your year.
Path one
The course / mentorship
Pay $2,000–$10,000+
- Months of video lessons you'll never finish
- Constant upsells to the "next level mastermind"
- Generic advice that doesn't fit your situation
- Coaches who've never run the business themselves
- You finish 4 modules, then quit
Average outcome: $0 in revenue, $5K out of pocket.
Path two
Do it yourself
Free, but expensive
- Stitching together 100 YouTube videos
- Reading Reddit threads with conflicting advice
- Guessing at pricing, scope, contracts
- 8 months in, still no clients
- Burnout, then back to your day job
Average outcome: $0 in revenue, 1 year lost.
Recommended
Path three
Promptos Playbooks
Pay $97–$497, once
- Complete step-by-step playbook for ONE business
- Real scripts, real templates, real numbers
- Pair with prompt packs for daily execution
- 90-day roadmap from day 1 to first client
- Lifetime access. No upsells. Ever.
Designed outcome: paying clients within 90 days.
Get Digital Products, $97 What's inside
12 chapters. 90 pages. No filler.
Each chapter is a working piece of the operating system, written so you can execute on it the same day.
Chapter 01
Finding a product that's not crowded
The three filters that kill 90% of bad ideas.
8 pages
Chapter 02
Validating in 7 days
A protocol you can run without building the product.
8 pages
Chapter 03
Pricing for digital goods
Why $7 and $297 both work better than $47.
8 pages
Chapter 04
Building it
Notion / Gumroad / Lemon Squeezy / Stan stack picks.
8 pages
Chapter 05
The pre-launch list
How to build a 500-person list before you have a product.
8 pages
Chapter 06
The launch week
A 7-day cadence: list, social, urgency, close.
8 pages
Chapter 07
Post-launch evergreen
Turning one launch into a year of revenue.
8 pages
Chapter 08
Sales pages that convert
Section by section, with examples.
8 pages
Chapter 09
Refund and trust signals
How to look real without faking it.
6 pages
Chapter 10
The five social posts that sell
The exact angles that work on each platform.
6 pages
Chapter 11
Building product #2
When to ship a second, when to stay focused.
6 pages
Chapter 12
Scaling without burnout
How to compound revenue without compounding output.
8 pages
A real chapter from the book
See exactly what you're reading.
Chapter 01
Finding a product that's not crowded
Most first-time makers ship the wrong product, not because the idea is bad, but because it's the same idea everyone else had this quarter. "Productivity templates," "Notion second-brain dashboards," "ChatGPT prompt packs", these aren't bad markets, but they're crowded, and a crowded market punishes a first-time maker who hasn't learned positioning yet. The first job is finding an idea where you can be the obvious choice on day one.
- The three filters: existing-audience match, payoff-density, defensible angle.
- A 30-minute "audience audit" to find the three things your readers already ask you about.
- Why "the obvious idea your audience keeps requesting" beats "the big idea you have alone."
- The crowdedness test: search for five products that already exist. Are any of them yours, minus the niche?
- How to pick an audience subset (e.g. "designers at agencies," not "designers") so positioning writes itself.
In chapter two we run a seven-day validation protocol that turns one of those ideas into a pre-launch list, without writing a single line of the actual product.
+11 more chapters inside. Get The Digital Products Playbook · $97 →
What you'll be able to do
What you'll be able to do after reading Digital Products.
Real outcomes, not "feelings of confidence."
Pick a digital product idea your audience will actually buy.
Validate the idea in seven days without writing code.
Price for a digital product (and stop undercharging by 5x).
Build the product on Gumroad / Lemon Squeezy / Notion in a weekend.
Run a launch week that does $2,000–$10,000 in sales.
Set up an evergreen funnel that compounds week-over-week.
Write a sales page that doesn't read like a Mad Lib.
Decide what to ship next (and when to ship nothing).
Templates included
8 templates you can use Monday.
Every playbook ships with copy-paste templates, scripts, contracts, sequences, calculators. All editable, all yours.
Idea-validation worksheet
Seven questions that surface what your audience will pay for.
Pre-launch landing page
Copy + design. Built to convert 25%+ to email signup.
Sales page skeleton
Headline, promise, proof, offer, FAQ, in that order.
Launch week email sequence
5 emails over 5 days. Tested at conversions of 4–8%.
5-post social launch playbook
The exact posts to ship on the launch week.
Evergreen drip sequence
7 emails over 21 days for ongoing sales.
Refund policy template
30-day, no-questions. Lawyer-reviewed.
Affiliate program one-pager
For when you want other people selling for you.
The 90-day roadmap
Day 1 to first client, mapped.
The same roadmap our early-access buyers used. No vague "in a few months", actual checkpoints.
Day 1
Idea + audience picked
One product idea, one platform, one promise.
Day 30
Pre-launch list of 100
Landing page live, list of 100+ pre-launch signups.
Day 60
Launch week complete
Product shipped. First sales in. Pricing tested.
Day 90
$5k+ from one product
Evergreen funnel running. Product #2 scoped.
Why this actually works
Three reasons it lands.
Battle-tested.
Every prompt was used in real campaigns, client projects, or money-on-the-line situations before it made the cut.
Specific, not generic.
Each prompt solves one exact problem. Not “be more productive.” Not “improve your marketing.” Specific job, specific output.
Built to outlast model upgrades.
Works on Claude, ChatGPT, Gemini, Grok. The prompts are built around clear thinking, not model-specific tricks.
Pre-launch operators got Promptos free in exchange for honest feedback. 1,407 reviews. The critical ones are still up.
Early access reviews
What buyers said.
4.7
55 early-access reviews
5★44
4★7
3★4
2★0
1★0
AM
Amelia M.
Asheville, NC · Solo digital products founder
7 weeks ago
Replaced a half-dozen scratchpad prompts
chapter 6 on the launch week is genuinely the cleanest treatment of the topic I've seen. Worth more than the price. As a side-project creator, I'd been stuck on positioning for half a year. the validation worksheet unstuck me in an evening. Better than three courses I've bought combined. the launch week sequence is the one I keep going back to.
HD
Hazel D.
Copenhagen, DK · Notion template creator
Mar 6
More value than I paid for
As a newsletter + product founder, I'd been stuck on positioning for half a year. the evergreen drip unstuck me in an evening.
LW
Layla W.
London, UK · Newsletter + product founder
Apr 2
Solid for most of what I do
the validation worksheet is great. Two chapters felt slightly thin compared to the rest, but the templates included make up for it.
AJ
Aiden J.
Raleigh, NC · Indie maker
Mar 18
Bought twice. Different team, same outcome.
Read it in one weekend, started implementing Monday. As a notion template creator, the 5-post social playbook alone justified the buy. What I appreciated: it's not "manifesting your future business." It's operator content. the 5-post social playbook is the kind of thing you can implement Tuesday. Better than three courses I've bought combined. the validation worksheet is the one I keep going back to.
CT
Chloe T.
Paris, FR · Solo digital products founder
5 weeks ago
Best playbook I've bought in a while
What I appreciated: it's not "manifesting your future business." It's operator content. the validation worksheet is the kind of thing you can implement Tuesday. Read it in one weekend, started implementing Monday. As a newsletter + product founder, chapter 6 on the launch week alone justified the buy.
HI
Hugo I.
Miami, FL · Indie maker
Mar 18
Honestly didn't expect it to be this useful
As a course creator, I'd been stuck on positioning for half a year. the launch week sequence unstuck me in an evening. Read it in one weekend, started implementing Monday. As a course creator, the validation worksheet alone justified the buy.
NP
Noah P.
Montréal, QC · Notion template creator
7 weeks ago
Genuinely worth what I paid
the 5-post social playbook is worth the price by itself. Walked into a discovery call the next week and closed. the pre-launch landing page alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook.
IH
Iris H.
Pittsburgh, PA · Solo digital products founder
Jan 20
Honestly didn't expect it to be this useful
the 5-post social playbook is worth the price by itself. Walked into a discovery call the next week and closed. Better than three courses I've bought combined. the validation worksheet is the one I keep going back to.
SR
Stella R.
Denver, CO · Indie maker
Feb 5
This is what good prompts look like
Read it in one weekend, started implementing Monday. As a indie maker, the 5-post social playbook alone justified the buy. the 5-post social playbook is genuinely the cleanest treatment of the topic I've seen. Worth more than the price. Better than three courses I've bought combined. the launch week sequence is the one I keep going back to.
XL
Xavier L.
London, UK · Solo digital products founder
Feb 15
Better than three of the courses I've bought
The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the pre-launch landing page, it's basically a quarter's worth of planning done for you. the 5-post social playbook is worth the price by itself. Walked into a discovery call the next week and closed.
GL
Grayson L.
Auckland, NZ · Productized service operator
Feb 14
Honestly didn't expect it to be this useful
the evergreen drip is genuinely the cleanest treatment of the topic I've seen. Worth more than the price.
SG
Skylar G.
Cleveland, OH · Newsletter + product founder
Mar 9
Easy 5. My business partner has a copy now too.
As a notion template creator, I'd been stuck on positioning for half a year. the evergreen drip unstuck me in an evening.
EO
Ethan O.
Sydney, AU · Notion template creator
Mar 29
Worth it on day one
What I appreciated: it's not "manifesting your future business." It's operator content. the evergreen drip is the kind of thing you can implement Tuesday. the launch week sequence alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook.
RG
Reagan G.
Montréal, QC · Newsletter + product founder
Mar 2
The bundle math is silly
the launch week sequence hit harder than I expected. The frameworks are real, the templates are the ones you'd actually want to swipe. What I appreciated: it's not "manifesting your future business." It's operator content. the 5-post social playbook is the kind of thing you can implement Tuesday.
EF
Eleanor F.
Manchester, UK · Newsletter + product founder
5 weeks ago
Genuinely worth what I paid
As a side-project creator, I'd been stuck on positioning for half a year. the 5-post social playbook unstuck me in an evening. the pre-launch landing page hit harder than I expected. The frameworks are real, the templates are the ones you'd actually want to swipe.
SB
Savannah B.
Detroit, MI · Course creator
7 weeks ago
Solid for most of what I do
Solid playbook. the evergreen drip is the standout. The pricing chapter could be a little more aggressive: I think readers can charge more than the suggested ranges. As a solo digital products founder, most chapters were directly applicable. the 5-post social playbook was particularly strong. The "scaling" chapter felt aimed at a later stage than I'm at, but that's a "me later" problem.
CE
Christian E.
Boulder, CO · Side-project creator
Mar 12
The bundle math is silly
the validation worksheet is worth the price by itself. Walked into a discovery call the next week and closed. chapter 6 on the launch week alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook.
AE
Asher E.
Atlanta, GA · Side-project creator
Mar 8
Money well spent
The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the launch week sequence, it's basically a quarter's worth of planning done for you. the validation worksheet is genuinely the cleanest treatment of the topic I've seen. Worth more than the price.
EO
Elizabeth O.
Brooklyn, NY · Indie maker
6 weeks ago
Worth it on day one
the pre-launch landing page alone saved me three months of trial and error. The kind of detail you only get from someone who actually ran the playbook. the evergreen drip hit harder than I expected. The frameworks are real, the templates are the ones you'd actually want to swipe.
RH
Riley H.
Lisbon, PT · Indie maker
Apr 12
Easily worth the price
Read it in one weekend, started implementing Monday. As a indie maker, the pre-launch landing page alone justified the buy. The 90-day roadmap is the part that doesn't show up in the marketing but is the most useful thing in the playbook. Combined with the validation worksheet, it's basically a quarter's worth of planning done for you.
The guarantee
If it isn't worth it in 30 days, get your money back.
One sentence in an email. No screenshots, no exit interview. We'd rather refund 10% of buyers than keep one frustrated. Most days, that math works in our favour.
30-day money-back guaranteeCross-sell
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